MIAMI, Sept. 14 /PRNewswire/ -- What does it take to grow a small family business into a company that is home to 170 employees and 23 locations? "Hard work, drive, focus on the customer and your quality & focus on a culture driven towards excellence," says Angel Suarez, owner and CEO of Rey's Central Dry Cleaning LLC. "Oh yes and a burning desire to makes your dreams a reality," Suarez adds. When times get tough, as the majority of business owners are experiencing now, Rey's has worked toward growth made possible through the successful balancing of two important elements: staying true to their roots & the quality they have always been known for whilst going beyond their comfort zone focusing on new technologies in garment care (greener cleaning methods) & finding new ways to stay ahead of the garment care curb online (blogging on garment care and fashion, facebook, twitter, Gilt City, etc.).
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Rey's Cleaners started as a small mom & pop store in Coral Gables, FL more than 30 years ago. Their philosophy? Excellence in Customer Service & Quality. Back then their best known marketing was simply driven by word of mouth. The Rey's expansion began with pick-up and delivery routes that soon serviced all of South Florida, from the Palm Beaches, all of Miami-Dade & Broward County, to Key Largo. Then expansion included a store location in South Miami and then a Fisher Island location shortly thereafter. Rey's became widely known for their garment care with specialty items, delicate & possibly "not cleanable" garments. But with a family-of-four behind him dedicated to the business, Rey's Cleaners as it was not enough.
Fast forward 30 years, Rey's Cleaners is now Rey's Central Dry Cleaning - Garment Care House to Rey's Cleaners Dry Cleaning Deluxe, a South Florida mainstay for excellence in high fashion and couture garment care and to Dryclean USA, an economical garment care provider working toward what every consumer really wants - a great product without the $$$$ price. But with the tough economical times and the whirlwind it was to acquire Dryclean USA, Suarez and his family faced the economic storm head on. "We are now in the process of rebranding the 19 Dryclean USA locations we own in South Florida to SP.O.T.S. by Rey's Cleaners." Spots stands for Spirit of the Storm. For those that are unfamiliar, The Spirit of the Storm is Tom Sawyer's imaginary yet glorious ship that he plowed dancing seas with in Mark Twain's famous literary works. The Suarez family found their own racer ship to plow these tough economic storms with and theirs has a glorious spirit as well: Sp.o.t.s by Rey's Cleaners.
About Rey's CleanersRey's Cleaners Dry Cleaning Deluxe offers garment care services of Signature Quality or Casual Wear quality. Dryclean USA (soon to be known as Sp.o.t.s. by Rey's Cleaners) services a new Platinum garment care service as well as the improved Basic service.
SOURCE Rey's Cleaners
For further information: Cristina M. Suarez, Marketing Director of Rey's Cleaners, +1-786-235-0795, c.suarez@reyscleaners.com, http://www.reyscleaners.com
