News Releases

Big Traffic(R) Launches Interstate-15 Corridor Consumer Monitoring Web Site

Visitors, hotel properties find value in real-time traffic data


Nov. 4 /PRNewswire/ -- Big Traffic®, a brand of Las Vegas-based advertising and media solutions firm Letizia Mass Media, has launched the first-ever traffic monitoring Web site for the Interstate-15 corridor between Nevada and Southern California at

 The Web site is an asset to resort properties who are now offered interactive online advertising as part of Letizia Mass Media's outdoor advertising media packages. features estimated trip durations between Las Vegas and specific Southern California cities, reported traffic accidents, real-time traffic conditions and planned lane closures/construction-related delays. Over the years, construction delays and accidents have steadily increased the usual amount of time it takes for a vehicle to travel between Las Vegas and Southern California.

 "Rather than sitting in two hours of gridlock, we'll let a visitors know that if they leave at a later time, they will still be on schedule. Why leave Las Vegas at 2 p.m. and get home at 9 p.m. when you could lay out by the pool or walk along the Strip for another two hours and still get home at the same time? will help the hundreds of thousands of people who travel between Nevada and Southern California," said Marla Letizia, CEO of Letizia Mass Media(TM).

 In addition to offering more than 400 square feet of advertising space, Big Traffic's® mobile billboard trucks' GPS systems now act as traffic data reporters not only for Interstate-15 traffic between Nevada and California but also for local traffic providers. In partnership with KLAS TV-8 and, BigTraffic® provides updates to all Clark County traffic maps, including Las Vegas Now's City Cam Web page.

 Inc. magazine recently included Big Traffic® on its 2009 Inc. 5000 list, a compilation of the fastest-growing private companies in the nation.

 Big Traffic® is a brand of Letizia Mass Media(TM), a Las Vegas-based hybrid media firm specializing in advertising solutions and media products that allow clients to target their audiences wherever, whenever and however long they choose. Letizia Mass Media(TM) offers an array of products including mobile billboards and WOBI® walking billboards; creative services; consumer Internet traffic site (; media buying; and radio, TV and print production.

For further information: visit or call (702) 991-9999.